International Marketing

To whom it is addressed

  • This course is designed for professionals across various industries seeking to enhance their expertise in international marketing.
  • It is ideal for marketing managers, product managers, market analysts, and individuals involved in international business development.
  • Entrepreneurs and individuals interested in expanding their international marketing knowledge will also benefit from this course.

Objectives

  • The primary objectives of the International Marketing course are to provide participants with an in-depth understanding of global marketing strategies and practices.
  • This course aims to equip participants with the knowledge and skills required to plan, implement, and evaluate international marketing campaigns, considering cultural, economic, and regulatory factors.
  • By the end of the course, participants should be capable of developing and executing effective international marketing strategies to compete in the global marketplace.

Competences to be acquired

  • Upon completion of the International Marketing course, participants will acquire a range of competencies essential for success in the global marketing arena.
  • Participants will develop skills in market research, international market selection, product adaptation, and global brand management.
  • They will also gain the ability to formulate and execute international marketing campaigns, navigate cross-border challenges, and evaluate the performance of global marketing efforts.

Methodology

  • Classes are in person in the center’s classrooms and you can participate simultaneously through the virtual classroom through videoconference in real time.
  • Two days a week
  • They are live, dynamic and interactive classes.
  • Our teachers are active professionals, experts in the field, who also have extensive teaching experience.
  • This training is taught in English by native teachers of different nationalities.
  • Continuous assessment

Program

  • The International Marketing course is a comprehensive program designed to provide participants with a thorough understanding of global marketing principles and best practices.
  • The program will cover key topics such as international market analysis, product localization, global brand positioning, cross-cultural marketing communication, and digital marketing in the international context.
  • The course will employ a combination of lectures, case studies, group projects, and hands-on exercises to give participants practical experience and opportunities to apply international marketing strategies.

CALLS & SCHEDULES

fechas

Pendiente de Convocatoria

horario

Por determinar

precio

Total price: Por determinar

Ayudamos a tu empresa a gestionar la bonificación de este curso. Contacta con nosotros 10 días antes del inicio del mismo.

Our students talk

escuela de negocios cámara madrid
contacta por whatsapp

Information Request

Otros programas formativos que te pueden interesar