International Marketing

To whom it is addressed

  • This course is designed for professionals across various industries seeking to enhance their expertise in international marketing.
  • It is ideal for marketing managers, product managers, market analysts, and individuals involved in international business development.
  • Entrepreneurs and individuals interested in expanding their international marketing knowledge will also benefit from this course.


  • The primary objectives of the International Marketing course are to provide participants with an in-depth understanding of global marketing strategies and practices.
  • This course aims to equip participants with the knowledge and skills required to plan, implement, and evaluate international marketing campaigns, considering cultural, economic, and regulatory factors.
  • By the end of the course, participants should be capable of developing and executing effective international marketing strategies to compete in the global marketplace.

Competences to be acquired

  • Upon completion of the International Marketing course, participants will acquire a range of competencies essential for success in the global marketing arena.
  • Participants will develop skills in market research, international market selection, product adaptation, and global brand management.
  • They will also gain the ability to formulate and execute international marketing campaigns, navigate cross-border challenges, and evaluate the performance of global marketing efforts.


  • Classes are in person in the center’s classrooms and you can participate simultaneously through the virtual classroom through videoconference in real time.
  • Two days a week
  • They are live, dynamic and interactive classes.
  • Our teachers are active professionals, experts in the field, who also have extensive teaching experience.
  • This training is taught in English by native teachers of different nationalities.
  • Continuous assessment


  • The International Marketing course is a comprehensive program designed to provide participants with a thorough understanding of global marketing principles and best practices.
  • The program will cover key topics such as international market analysis, product localization, global brand positioning, cross-cultural marketing communication, and digital marketing in the international context.
  • The course will employ a combination of lectures, case studies, group projects, and hands-on exercises to give participants practical experience and opportunities to apply international marketing strategies.



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